What happens before delivery
We review the current website or accounts, the audience you want to reach and the actions that matter to the business. Your team supplies accurate service information and identifies the people responsible for approvals. This makes it easier to distinguish essential work from optional improvements.
The proposal sets out deliverables, review stages, fees and any external dependencies. Ad spend, hosting, subscriptions and extra integrations are identified separately. Once the scope is agreed, work can be organised around a realistic schedule and the inputs available.
Reviews should help you decide
A useful review explains what has changed, what the evidence suggests and which questions remain. We discuss relevant visits, customer actions or feedback according to the service involved. The next round of work follows those findings, rather than assuming that more activity is always the right answer.